Nothing in Dr Dre's background suggested his name would become best known as a headphone brand.

From a bit-part player, Beats by Dr Dre is now well-established in the premium headphone market as a major competitor to everyone from Bose to Pioneer and, in the studio world, AKG. This doesn't do justice to the audio research work the company has put in – firstly with the widely-respected Monster Cable company and now with Apple – to produce a genuinely competitive range of products. The popularity of Beats by Dre and the wide range of bright colours available has led some to dismiss the company's products as merely a celebrity-endorsed brand name with little to recommend it on the audio front. Using the name of the rapper Dr Dre, one of the company's founders, and a range of colour choices, Beats by Dre has rapidly grown from small beginnings into a worldwide company, now owned by Apple.įashion Meets Audio Quality With Beats by Dre

Added to that is a sound quality with a bass-heavy feel that some users prefer over all others. Beats Electronics: Headphones, Earphones, Speakers and Accessoriesīeats by Dre is a young company that's become a major force, producing some of the most fashionable headphones, earphones and speakers now available.